Bachelor of Business (Majoring in Marketing)
The University of Tasmania (English version only)
Bachelor of Business (Majoring in Marketing)
Registration Number: 211848
CRICOS Provider Code 00586B
Course Objective
The course is designed to nurture well-educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in such areas as business management, human resource management, international business, marketing, organizational management and tourism.
Course Structure
The course is designed to nurture well-educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in areas such as business management, human resource management, international business, marketing, organizational management and tourism.
A. Students who complete the Melbourne Polytechnic Advanced Diploma of Marketing and Communication will receive up to 12 Units of credit towards the University of Tasmania Bachelor of Business Degree as listed below:
Unit Code - Unit Name
BAA111 - People and Organisations
BMA101 - Introduction to Management
BMA151 - Principles of Marketing
BMA258 - Services Marketing
*Eight (8) units of credit in the Experience & Engagement component of the degree
B. Twelve (12) Units from TSBE (Tasmanian School of Business and Economics) are offered at Universal College of Higher Education over 3 semesters as listed below.
Unit Code - Unit Name
BEA140 - Data Analysis for Business
BFA103 - Accountability and Accounting
BAA211 - Entrepreneurship
BMA262 - Consumer Behaviour
BEA111 - Introduction to Markets and the Economy
BMA331 - Marketing Research
BMA250 - Managerial Social Responsibility
BMA343 - Digital and Social Media Marketing
BAA215 - Business and Corporate Law
BMA329 - Retailing and Sales
BMA351 - Marketing Management
BMA202 - Business Strategy
Course Length
18 months
Mode of Delivery
Face-to-face Lecture and Tutorial
Start Dates
Semester 1 from July to December
Semester 2 from February to June
Semester 3 from July to December
Credit for Previous Studies
Passes in subjects or units in other courses from The University of Tasmania or other approved tertiary institutions or professional examining bodies may be credited towards the degree to an extent of maximum of 12 units as approved by TSBE . A maximum of 12 units will be credited for candidates in completion of Melbourne Polytechnic’s Advanced Diploma of Marketing.
Admission Requirements
Completion of Melbourne Polytechnic Advanced Diploma of Marketing and Communication OR
Completion of a Diploma or credit transfer from another college or university, which will be assessed individually by The University of Tasmania
English Language Requirements
Completion of Melbourne Polytechnic Advanced Diploma of Marketing and Communication OR
English Language requirements are deemed to have been met if documentary evidence of English proficiency, equivalent to IELTS 6.0 overall with no band less than 5.5, achieved within the last two years of the application for admission to the Degree, is provided.
Attendance
Attendance at Lecturers and Tutorials is compulsory.
Students are required to attend at least 80% attendance in each unit, penalties may apply if you fail to meet the attendance requirements.
*The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania is a fully accredited member of AACSB International, one of the major business school accrediting bodies worldwide. The Bachelor of Business offered in partnership with HKUE is included in the TSBE list of courses accredited with AACSB international.
It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.