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The course is designed to produce well educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in such areas as business management, human resource management, international business, marketing, organizational management and tourism.
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NMIT, the Northern Melbourne Institute of TAFE, is one of the biggest and most successful tertiary institutions in Australia. It enrolled 42,000 students in Australia and another 22,000 outside Australia last year. Among a wide selection of courses, the diploma and advanced diploma courses that could be articulated to degree programs in various Australian universities are most popular with students. HKUE is the only education institute in Hong Kong that has a direct association with NMIT and is proudly working with NMIT to provide high standard business education.
The marketing and business administration courses of NMIT are world-renowned. NMIT has 7 campuses in Australia and offers various programs around the world; NMIT graduates can apply to enter bachelor programs at different Australian universities, including those with a world status. The importance of NMIT in the international field of education is guaranteed. For details, please visit NMIT's website at www.nmit.vic.edu.au
Upon completion of NMIT Certificate IV, Diploma and Advanced Diploma of Business (Marketing), students will be offered credits with direct admission to year 2 semester 2 of Bachelor of Business offered by University of Tasmania or University of Southern Queensland. Students will be able to get a bachelor degree in a minimum time of one and a half year.
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The programme aims at preparing graduates who are intended to working in newspapers and mass media organizations in Hong Kong. To this end, in addition to the required courses in journalistic skills training, students are provided with the opportunity to understand the process and impact of communication in a variety of social contexts, and helped to acquire a broad-based knowledge in current affairs. In diploma level, students will receive training in foundation subjects; they will go more deeply into the theory and practice of journalism and mass communication. For practical experience, students may participate in activities organized by students themselves such as Internet publishing,newspaper and magazine publishing, etc. Students will also be taught to develop analytical ability with an open mind and be able to have a fair, impartial and independent viewpoint.
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The course content includes marketing research, information gathering, marketing strategy and opportunities analysis etc., as well as application of information technology in marketing curriculum: e-research and business technology application. The course aims to further students’ marketing knowledge and provide them with an overview of different perspectives in the profession through group discussions and research projects. The course will enable students to understand a variety of marketing strategies and their corresponding impact on the industry, preparing those who wish to pursue a career in marketing with all the necessary and sufficient qualities. Upon completion of the course, students will be expected to have acquired the specific skills for in-depth marketing analysis and research, risk management and development of a full business plan.
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