The course is designed to produce well educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in such areas as business management, human resource management, international business, marketing, organizational management and tourism.

The Northern Melbourne Institute of TAFE (NMIT) is a tertiary institute under the Australian government and is one of the biggest and most successful education institutes in the country. It enrolls about 47,000 students in courses every year in Australia and over 26,000 outside Australia. Diploma and advanced diploma courses that can articulate to degree programs at NMIT or in Australian universities are very popular with students.

The marketing and business administration courses of NMIT are world-renowned. NMIT has 7 campuses in Australia and offers various programs around the world; NMIT graduates can apply to enter bachelor programs at different Australian universities, including those with a world status. The importance of NMIT in the international field of education is guaranteed. For details, please visit NMIT's website at www.nmit.vic.edu.au

Upon completion of NMIT Certificate IV, Diploma and Advanced Diploma of Business (Marketing), students will be offered credits with direct admission to year 2 semester 2 of Bachelor of Business offered by University of Tasmania. Students will be able to get a bachelor degree in a minimum time of one and a half year.

The course content includes marketing research, information gathering, marketing strategy and opportunities analysis etc., as well as application of information technology in marketing curriculum: e-research and business technology application. The course aims to further students’ marketing knowledge and provide them with an overview of different perspectives in the profession through group discussions and research projects. The course will enable students to understand a variety of marketing strategies and their corresponding impact on the industry, preparing those who wish to pursue a career in marketing with all the necessary and sufficient qualities. Upon completion of the course, students will be expected to have acquired the specific skills for in-depth marketing analysis and research, risk management and development of a full business plan.