There are a wide range of higher diploma (AD) courses in marketing or related field in Hong Kong. The marketing higher diploma (AD) courses are offered by recognized institutions in Hong Kong. Some of the courses aim at providing students with knowledge and practical skills related to marketing profession. They cover major marketing aspects, which include Marketing Planning, Marketing Research, Promotion & Marketing Communications, Customer Relationship Management, Branding and PR & Event Management, etc. The higher diploma (AD) course offers numerous real-life learning elements. They include site visits, overseas study tours and guest speaker seminars. Students can also put their learning into practice through their participation in marketing projects to solve real-life issues, which enable them to have a better career development and academic articulation. Some marketing programmes also provide students with valuable suggestions and placement opportunities to enhance the competitiveness of graduates.
Specially designed to provide students with vocation-oriented education in marketing, the marketing higher diploma course has the option of specializing in one of two streams: which are the Marketing & Management, or Marketing & Advertising. Upon completion of the marketing programme, students choosing the Marketing and Management stream will be equipped with practical knowledge and skills associated with marketing, human resources management, and business management strategies for a bright career in marketing, while students choosing the Marketing and Advertising stream can go with marketing, public relations, advertising and branding.
Graduates of the marketing course may take up positions in a wide range of marketing fields, both in private and public sectors, including Business Development Executive, Sales Executive, Sales and Marketing Coordinator, Brand Management Executive, Marketing Research Officer, Event Planning Executive, Public Relations Executive and Customer Services Officer, Marketing Executive, Marketing Planning Coordinator, Marketing Communications Officer, Advertising Account Executive, etc, using their multiple skills and practical and academic knowledge in marketing.