The course content includes marketing research, information gathering, marketing strategy and opportunities analysis etc., as well as application of information technology in marketing curriculum: e-research and business technology application. The course aims to further students’ marketing knowledge and provide them with an overview of different perspectives in the profession through group discussions and research projects. The course will enable students to understand a variety of marketing strategies and their corresponding impact on the industry, preparing those who wish to pursue a career in marketing with all the necessary and sufficient qualities. Upon completion of the course, students will be expected to have acquired the specific skills for in-depth marketing analysis and research, risk management and development of a full business plan.

Successful Cases of Employment

Marketing Assistant, AC Nelson Customer Service Officer,
Hong Kong Jockey Club
Personal Portfolio Consultant, AXA Hong Kong
Business Development Assistant,
PCCW IT Assistant,
DELL Hong Kong Business Executive

Lecturers

Fay Wang
BA in Marketing and Public Relations, Queensland University of Technology
Professional Diploma in Teaching Putonghua (Distinction), CUHKSCS
Working part-time as a PR and Marketing consultant for a PR firm
MC for corporate functions and product launches


Steve Lee
CPA (Practising)
CPA (USA)
LLB (Hons), University of London, UK
Bachelor of Commerce, University of Toronto
Founder of Steve T. W. Lee & Co