Background
History
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Buckinghamshire New University Master of Business Administration

iPhone & Android Application Development Course

Bachelor of Business by The University of Tasmania

Professional Diploma of Marketing

Advanced Diploma of Hospitality Management & Advanced Diploma of Tourism

NMIT Advanced Diploma of Marketing


 
 

UTAS Latest Release
“A Day in the Life of a UTAS Student”

iPhone & Android Application Development Course

UTAS Bachelor of Business Hong Kong Program Graduation Celebration 2011

Marketing Stream – Chinese New Year Fair Highlight 2011

Finance Workshop of Rabbit Year 2011

Valued-added Program
- 2010-2011

New Scheme “Open your eyes, give our world a warm hug”

O’Day 2010

UTAS Bachelor of Business Hong Kong Program Commencement Ceremony 2009

TVC promotion for Full Time Program

Study Tour




Teaching Materials of Diploma of Business Communications


 
 

The course content includes marketing research, information gathering, marketing strategy and opportunities analysis etc., as well as application of information technology in marketing curriculum: e-research and business technology application. The course aims to further students’ marketing knowledge and provide them with an overview of different perspectives in the profession through group discussions and research projects.

The course will enable students to understand a variety of marketing strategies and their corresponding impact on the industry, preparing those who wish to pursue a career in marketing with all the necessary and sufficient qualities. Upon completion of the course, students will be expected to have acquired the specific skills for in-depth marketing analysis and research, risk management and development of a full business plan.

Successful Cases of Employment

  • Marketing Assistant, AC Nelson
  • Customer Service Officer, Hong Kong Jockey Club
  • Personal Portfolio Consultant, AXA Hong Kong
  • Business Development Assistant, PCCW
  • IT Assistant, DELL Hong Kong
  • Business Executive

Course Structure

Time Span : 27 Subjects (one of the subjects to be conducted in Australia)


Course Unit

English for Academic Purpose
Make a Presentation
Analyse and Present Research Information
Profile the Market
Conduct Market Research
Market Goods and Services Internationally
Establish Effective Workplace Relationships
Write Complex Documents
Promote Products and Services
Develop and Use Complex Spreadsheets
Maintain Financial Records
Identify and Evaluate Marketing Opportunities
Establish and Adjust the Marketing Mix
Interpret Market Trends and Developments
Implement and Monitor Marketing Activities
Conduct a Marketing Audit
Profile International Markets
Analyse Data from International Markets
Analyse Consumer Behaviour for Specific International Markets
Manage the Marketing Process
Manage Market Research
Develop Organisational Marketing Objectives
Develop a Marketing Plan
Evaluate International Marketing Opportunities
Manage Risk
Develop and Implement a Business Plan
Manage Organisational Change

Lecturers

Fay Wang
BA in Marketing and Public Relations, Queensland University of Technology
Professional Diploma in Teaching Putonghua (Distinction), CUHKSCS
Working part-time as a PR and Marketing consultant for a PR firm
MC for corporate functions and product launches


Steve Lee
CPA (Practising)
CPA (USA)
LLB (Hons), University of London, UK
Bachelor of Commerce, University of Toronto
Founder of Steve T. W. Lee & Co

 


 
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Buckinghamshire New University Master of Business Administration
Bachelor of Business by the University of Tasmania
Professional Diploma of Marketing
Advanced Diploma of Hospitality Management & Advanced Diploma of Tourism
NMIT Advanced Diploma of Marketing
iPhone & Android Application Development Course
Professional Diploma in Management Talents Training
Professional Diploma in Diet and Nutrition management
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